This hopefully will become the Grey Goose of the vodka world soon. Imperia vodka is a Russian vodka started in 1894, made by a company called Russian Standard. It is 40% and 80 proof, and is distilled eight times. It is a very smooth vodka, with a smooth grain flavor. This in my opinion is better then Croc, Grey Goose, Skyy, and Belvidere vodka.